About the Company

Industry: Beauty and Personal Care

Type: Privately Owned

Harkoi is a beauty and personal care brand focused on providing clean, skin-tone-conscious products. They aim to fill a gap in the beauty industry by offering formulations that cater specifically to deep-skin-toned individuals in India.

Harkoi promotes inclusivity and environmental consciousness through its innovative product lines.

Problem Statements

Harkoi faced several challenges as they aimed to increase their digital presence and customer acquisition:

Limited online presence: Harkoi needed to expand its visibility to compete in the crowded beauty market.

Audience targeting: The brand sought to attract a more relevant and engaged customer base.

Driving conversions: Increasing traffic was essential, but converting that traffic into paying customers was equally important.

Our Solution

To address these challenges, we implemented a Performance Marketing (SEM) strategy tailored to Harkoi’s specific needs:

Search engine marketing: We used targeted Google Ads to increase visibility and attract relevant audiences actively searching for beauty solutions.

Geo-targeting: Ads were optimized for specific regions with a high likelihood of attracting Harkoi’s target customers.

Landing page optimization: We improved the landing pages to enhance the user experience, making it easier for potential customers to convert after clicking on ads.

Results

Increase in ROAS: Brego Business’s strategy significantly improved Harkoi’s return on ad spend.

Revenue growth: The optimizations resulted in a substantial increase in sales, contributing to the brand’s market position.

Enhanced brand community: The multi-channel approach strengthened customer loyalty, transforming customers into brand advocates.

Benefits and ROI

The Performance Marketing strategy provided the following benefits:

Improved Visibility: Harkoi’s presence in the beauty and personal care market grew, helping them attract a broader and more relevant audience.

Higher engagement: Increased traffic and a more optimized user experience resulted in improved customer engagement and conversions.

Cost-effective campaigns: The performance marketing efforts ensured that Harkoi’s budget was optimized for maximum ROI, driving growth for the brand.

ROI: The success of the SEM campaigns translated into enhanced customer acquisition and long-term growth for Harkoi, showcasing the effectiveness of the performance marketing efforts.